Wow! And that’s all I have to say about that! Way too much info for one blog post. My plan is one post per day and each will cover just one session. I hope to pull together all the resources on the web so if you have links, photos, videos, slides to share, please do. And here is the schedule so you’ll know what’s coming!
ECMTA Atlanta Summit Welcome Presentation
View more documents from Ecommerce Merchants.
| Wednesday June 3, 2009 | ||
| 8:00am – 9:00am | Registration | |
| 9:00am – 10:00am | Keynote Presentation | eBay Management |
| 10:00am – 10:15am | Networking Break – socialize, share and learn with Industry Experts in the Solution Hall | |
| 10:15am – 11:00am Room A |
eBay Town Hall meeting Do you sell on eBay? Join your fellow sellers to voice your opinions, suggestions and comments to eBay Management. |
eBay Management |
| 10:15am – 11:00am Room B |
Comparison Shopping Engines Comparison shopping engines can be an extremely effective way to drive traffic to your website. Understand the do’s, don’t-do’s and must-do’s of comparison shopping engines from a recognized expert on the subject. |
Brian Smith, Single Feed |
| 11:00am – 11:15am | Networking Break – socialize, share and learn with Industry Experts in the Solution Hall | |
| 11:15am – 12:00pm Room A |
Spend Your Time Right and the Business Will Follow You have to work as if you don’t have seconds to spare, but you could be wasting hours. If you’re experiencing more stress as your business grows and time runs out long before your workload, you’ll have to get organized so you can think. When you start thinking, you’ll plan and prioritize better, becoming more effective and efficient. And once you use technology to pull it all together, more time happens. |
Peggy Duncan, Founder of PeggyDuncan.com |
| 11:15am – 12:00pm Room B |
How to Cost Effectively Sell on eBay, Amazon, Your Store and more To compete in today’s economy, it’s essential to reach consumers wherever they may shop. Therefore, selling across multiple channels has become a necessity for merchants of all sizes. It’s easy, however, to focus on building a presence rather than increasing your ROI. Join us to discuss cost-effective strategies of selling on eBay, Amazon, your store and more starting with evaluating and choosing the right channels, inventory management, sales automation and tactics to drive shoppers to your products. |
Michael Levit, VP of Marketing and Business Development at Vendio. |
| 12:00pm – 1:00pm | Networking Lunches – step outside to meet new people and dicuss ecommerce while enjoying the cuisine of Atlanta | |
| 1:00pm – 2:00pm | How to Protect your Online Business Against Fraud and Chargebacks Damage to online merchants from fraud and chargebacks is increasing globally and chargeback rates vary by industry. Learn effective measures to uncover cases of fraud early and minimize your risk of future chargebacks. Topics covered will be local scoring and “know-your-customer” procedures, risk settings that favor the merchant, user profiling techniques and services that offer a no-chargeback guarante |
Markus Kroeger, Managing Director of Moneybookers |
| 2:00pm – 2:15pm | Networking Break – socialize, share and learn with Industry Experts in the Solution Hall | |
| 2:15pm – 3:00pm Room A |
Search Engine Optimization for eCommerce Web Sites Search Engine Optimization (SEO) presents a unique set of challenges for online retailers. Where should I add content? Which of my thousands of products should I optimize for? How can I get quality backlnks? The list goes on and on. Network Solutions will take you through best practices for on-page optimization, and present a link-building strategy that works- all set against the backdrop of eCommerce. Find out how to optimize your eCommerce site and take your business to the next level. |
Harry Brooks, Network Solutions |
| 2:15pm – 3:00pm Room B |
Go Global! Find out what other on-line retailers are doing to survive this economic downturn. Are you taking advantage of the international consumer base? How are you reaching them? How will you deliver? How do you give them the confidence to shop with you? How do you get paid? |
Victor Nappe, SafetyPay |
| 3:00pm – 3:15pm | Networking Break – socialize, share and learn with Industry Experts in the Solution Hall | |
| 3:15pm – 4:00pm Room A |
Yahoo! Stores Best Practices Yahoo! Stores are one of the most popular and economical ways to sell online. Did you know that many of the Internet’s top retailers rely on Yahoo! technology to power their business?! Join us to explore what companies are making the most of their Yahoo! Store. |
Mike Ober, Senior Director of Yahoo! Small Business |
| 3:15pm – 4:00pm Room B |
Expanding overseas without the overhead Learn how to scale up your e-commerce business internationally. Are you ready to sell in the UK, Europe or Canada? Learn how to determine what products you should sell overseas, how to strategically locate a small amount of inventory and how to quickly make selling overseas as easy as selling in your own back-yard. |
Nate Gilmore, shipwire |
| 4:00pm – 4:15pm | Networking Break – socialize, share and learn with Industry Experts in the Solution Hall | |
| 4:15pm – 5:00pm | Educational Roundtables You have heard what the experts think, now it’s your turn to discuss and debate the e-commerce topics of the day in a lively and interactive format. |
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| 5:30pm – 8:30pm | Casino Night charity benefit Join us for an evening of networking, drinks and good-natured competition to benefit the American Cancer Society. All proceeds will support the fight against cancer. The evenings best players will receive donated prizes. Special thanks to SafetyPay for sponsoring this charity event. |
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| Thursday June 4, 2009 | ||
| 9:00am – 10:00am | Keynote: Online Marketing & Social Media. When Worlds Collide You Win! Are you on LinkedIn and Twitter? Chances are your customers are! Do you know how to leverage your website traffic through social media? Join Chuck Hester, Social Media Expert, as he explains how combining online marketing with social media can work for your business. In this lively, out-of-the-box session, Chuck will show you how you can use the social media to your business advantage, increase your brand exposure, and serve your customers in such a way that they will tell others about you. |
Chuck Hester, Communications Director of iContact |
| 10:00am – 10:15am | Networking Break – socialize, share and learn with Industry Experts in the Solution Hall | |
| 10:15am – 11:00am Room A |
State of eCommerce Scot will discuss the state of online retail and how you can evolve your business and efficiently distribute products across multiple channels, drive shoppers to those products and convert shoppers to customers. |
Scot Wingo, CEO of ChannelAdvisor |
| 10:15am – 11:00am Room B |
Use the News to Drive Web Traffic Online press releases are one of the most cost effective ways to increase traffic to your website. Join Sophie Shiatis of PRWeb, the leading online newswire, as she explains how more than 20,000 search engine marketers and online merchants use online press releases to increase their online visibility. In this session, Sophie will explore how online press releases can be used to enhance your search engine marketing and lead prospects back to your website by:
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Sophie Shiatis, PRWeb |
| 11:00am – 11:15am | Networking Break – socialize, share and learn with Industry Experts in the Solution Hall | |
| 11:15am – 12:00pm Room A |
Panel Discussion: Profits Through Social Media Marketing Get the greatest opportunity to market to your target customer prospect without coming off as a “spammer”. You get to learn from a panel comprised of the BEST in social marketing. Need we say more? |
• Moderator: John Lawson, ColderICE.com • Jay Berkowitz, Founder of Ten Golden Rules • Chuck Hester, Communications Director of iContact • Brent Leary, Co-founder and Partner of CRM Essentials LLC |
| 11:15am – 12:00pm Room B |
Navigating the Amazon This session focuses on leveraging Amazon Seller Central to sell your products to millions of Amazon customers without any listing fees. It will also cover Amazon marketplace differentiators, the various product pages available on Amazon plus best practices for data, cross selling products, marketing promotions and customer service. |
Jay Shaffer, Infopia |
| 12:00pm – 1:00pm | Networking Lunches – step outside to meet new people and dicuss ecommerce while enjoying the cuisine of Atlanta | |
| 1:00pm – 2:00pm | The Buy.com Marketplace – Your Next Selling Channel Buy.com is a leading e-commerce company with more than 12 million customer accounts, focused on providing its customers with a rewarding shopping experience and a broad selection of high-quality product at competitive prices. Under the Buy.com umbrella is the Buy.com Marketplace. Launched in 2006, the Marketplace has provided an opportunity for online merchants to offer millions of products in a range of categories. While Buy.com may not be your first marketplace channel, it should be your next. If you are an established retailer with products to sell, the Buy.com Marketplace program allows you to leverage Buy.com’s customer reach and infrastructure to sell your products through the Buy.com website. |
Randy Smythe, Buy.com |
| 2:00pm – 2:15pm | Networking Break – socialize, share and learn with Industry Experts in the Solution Hall | |
| 2:15pm – 3:00pm Room A |
Web 2010: Ten Trends That Will Define Your Business Future The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
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Jay Berkowitz, Founder of Ten Golden Rules |
| 2:15pm – 3:00pm Room B |
Finding your right Match: Identifying the right partners & solutions to grow your eCommerce business
When putting together an eCommerce capability & technology portfolio, how do you decide what’s important? How to identify what’s working and NOT working in the market? How to avoid simply copying the mistakes of your competition? In this intensive session you’ll learn technology selection best practices (both platform-wide & point solutions) from rigorous diligence, to selecting the “best fit” provider. We’ll discuss best practices, making data driven investment decisions, and formulating a proper technology and eMarketing budget. We discuss what other folks are paying, who you should be looking at (vendors), etc. This session will also review a comprehensive list of the Top 10 eCommerce mistakes which are likely costing you money today. |
Michael Miller, Fit For Commerce |
| 3:00pm – 3:15pm | Networking Break – socialize, share and learn with Industry Experts in the Solution Hall | |
| 3:15pm – 4:00pm Room A |
Harnessing the Power of Customer Relationship Management (CRM) for Your Online Business Gain valuable insight into how you, as an online retailer, can take control of your customer service and support operations, returns/RMA processes and even grow your business through effective email marketing. Learn tips and tricks on how to increase customer satisfaction and gain valuable insight into your business operations. |
Jon Jessup, CEO/Founder of Cloud Conversion, Inc. |
| 3:15pm – 4:00pm Room B |
PCI Compliance and the Online Merchant Maintaining a safe and secure shopping experience is critical to ensuring consumer confidence. It is also a mandate of the credit card industry, officially known as PCI Compliance, for any merchant who processes, stores or disseminates credit card data. Merchants who are not compliant risk substantial fines and loss of merchant account privileges, so you do not want to miss this important session. |
• Melanie Beam, Director of Business Development for Mountain Media • John Jacobs, Business Development Manager for Moneris Payment Solutions |
| 4:00pm – 5:00pm | Panel: Mad eCommerce If you are familiar with Jim Cramer, you will like this. We have pulled together a Mad eCommerce session scheduled for the last session of the event where you will have a chance to ask rapid fire questions to a panel of experts to create our very own lightning round! Let the sparks fly! |
• Brandon Dupsky, Managing Director of eCommerce Merchants • Jonathan Garriss, CEO of Gotham City Online • Scot Wingo, CEO of ChannelAdvisor |
So now you can see why I feel so overwhelmed with the amount of information! Tomorrow’s post- the Keynote given by eBay manaagement!
