Use the News to Drive Web Traffic
Online press releases are one of the most cost effective ways to increase traffic to your website. Join Sophie Shiatis of PRWeb, the leading online newswire, as she explains how more than 20,000 search engine marketers and online merchants use online press releases to increase their online visibility.

In this session, Sophie will explore how online press releases can be used to enhance your search engine marketing and lead prospects back to your website by:

• Incorporating keywords, multimedia and links to increase your visibility with search engines
• Magnifying the impact of the release through syndication sites to build links
• Generating coverage with journalists and bloggers

Sophie Shiatis, PRWeb