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	<itunes:summary>An eCommerce Podcast dedicated to your online selling success!</itunes:summary>
	<itunes:author>The River, the Ranch &amp; The Bay RRB Radio</itunes:author>
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		<title>ECMTA/PESA Summit 2009 PRWEB.com</title>
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		<comments>http://therivertheranchandthebay.com/2009/06/25/ecmtapesa-summit-2009-prwebcom/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 04:41:06 +0000</pubDate>
		<dc:creator>Melinda</dc:creator>
				<category><![CDATA[ECMTA/PESA summit]]></category>
		<category><![CDATA[ECMTA]]></category>
		<category><![CDATA[ECMTA/PESA Summit 2009]]></category>
		<category><![CDATA[PRWeb]]></category>
		<category><![CDATA[Sophie Shiatis]]></category>

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		<description><![CDATA[Sophie Shiatis PRweb use the news to drive traffic <a href="http://therivertheranchandthebay.com/2009/06/25/ecmtapesa-summit-2009-prwebcom/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>Use the News to Drive Web Traffic</strong><br />
Online press releases are one of the most cost effective ways to increase traffic to your website. Join Sophie Shiatis of PRWeb, the leading online newswire, as she explains how more than 20,000 search engine marketers and online merchants use online press releases to increase their online visibility.</p>
<p>In this session, Sophie will explore how online press releases can be used to enhance your search engine marketing and lead prospects back to your website by:</p>
<ul>
<li>Incorporating keywords, multimedia and links to increase your visibility with search engines</li>
<li>Magnifying the impact of the release through syndication sites to build links<img class="alignright size-full wp-image-602" title="sophieshiatis" src="http://therivertheranchandthebay.com/wp-content/uploads/2009/06/sophieshiatis.jpg" alt="sophieshiatis" width="80" height="80" /></li>
<li>Generating coverage with journalists and bloggers</li>
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<p>Sophie Shiatis, PRWeb</p>
<div id="__ss_1600621" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="eCommerce Summit Atlanta PRWeb" href="http://www.slideshare.net/eCommerceMerchants/ecommerce-summit-atlanta-prweb?type=presentation">eCommerce Summit Atlanta PRWeb</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ecmatlantaprweb-090617193319-phpapp02&amp;rel=0&amp;stripped_title=ecommerce-summit-atlanta-prweb" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ecmatlantaprweb-090617193319-phpapp02&amp;rel=0&amp;stripped_title=ecommerce-summit-atlanta-prweb" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">OpenOffice presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/eCommerceMerchants">Ecommerce Merchants</a>.</div>
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