Comparison Shopping Engines by Brian Smith from Single Feed
I missed this session as I was in the eBay Town hall so am posting all the reviews and information from the net – if you have llinks or information to share, please comment!
eCommerceSummit Atlanta 2009.1
And from TWITTER . . .
mattledford: Brian Smith: Analytics is fun-da-mental gr8 reminder 2 be sure U R tracking w/ at least #googleanalytics or #yahooanalytics #ecom09
mattledford: Frm Brian Smith @singlefeed at #ecom09 : Don’t forget to cultivate your email list of loyal buyers!!!
mattledford: Frm Brian Smith @singlefeed at #ecom09 : “Building a data feed by yourself is h@#!! Every shopping engine wants it difft! Reqrs commitmt
mattledford: @singlefeed #ecom09 : “Are you profitable by shopping engine? Redirect resources. make more money/lose less money “always good idea!
mattledford: @singlefeed #ecom09 : standing room only, “set it and forget it doesn’t work”
mattledford: @singlefeed #ecom09 : Tip: Many Merchants Ad Budget runs out before the end of month =Less merchants on site at end of month. Consider E …
mattledford: @singlefeed #ecom09 : Insert ROI tracker in cart 4 each shop engine, may help ranking in feed!!
mattledford: @singlefeed #ecom09 : #Bing cashback=live cashback Cost per acquisition basis #cpa
mattledford: @singlefeed #ecom09 : gotta luv #cpa cost per acquisition models. Nice to only pay if u make $$$ ;-p
