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	<title>The River, the Ranch &#38; The Bay &#187; Google</title>
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		<title>ECMTA/PESA 2009 Summit Yahoo Stores!</title>
		<link>http://therivertheranchandthebay.com/2009/06/21/ecmtapesa-2009-summit-yahoo-stores/</link>
		<comments>http://therivertheranchandthebay.com/2009/06/21/ecmtapesa-2009-summit-yahoo-stores/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 05:32:16 +0000</pubDate>
		<dc:creator>Melinda</dc:creator>
				<category><![CDATA[eBay]]></category>
		<category><![CDATA[Best practice]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Directories]]></category>
		<category><![CDATA[ECMTA]]></category>
		<category><![CDATA[ECMTA summit 2009]]></category>
		<category><![CDATA[ECMTA/PESA]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Retailing]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://therivertheranchandthebay.com/?p=573</guid>
		<description><![CDATA[Mike Ober from Yahoo presents at ECMTA/PESA 2009 Summit]]></description>
			<content:encoded><![CDATA[<p><strong><a title="Yahoo!" rel="homepage" href="http://www.yahoo.com/">Yahoo!</a> Stores Best Practices</strong><br />
Yahoo! Stores are one of the most popular and economical ways to sell online. Did you know that many of the Internet’s top retailers rely on Yahoo! technology to power their business?! Join us to explore what companies are making the most of their Yahoo! Store.</p>
<p>Mike Ober, Senior Director of Yahoo! Small Business</p>
<p>This was a very popular presentation! Lots of Tweets that I wish I could still access for you <img src='http://therivertheranchandthebay.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
<div id="__ss_1600566" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="eCommerce Summit Atlanta Yahoo Small Business" href="http://www.slideshare.net/eCommerceMerchants/ecommerce-summit-atlanta-yahoo-small-business?type=presentation">eCommerce Summit Atlanta Yahoo Small Business</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ecmatlantayahoo-090617191818-phpapp01&amp;stripped_title=ecommerce-summit-atlanta-yahoo-small-business" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ecmatlantayahoo-090617191818-phpapp01&amp;stripped_title=ecommerce-summit-atlanta-yahoo-small-business" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/eCommerceMerchants">Ecommerce Merchants</a>.</div>
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		<title>ECMTA/PESA Summit Comparison Shopping Engines</title>
		<link>http://therivertheranchandthebay.com/2009/06/13/ecmtapesa-summit-comparison-shopping-engines/</link>
		<comments>http://therivertheranchandthebay.com/2009/06/13/ecmtapesa-summit-comparison-shopping-engines/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 02:42:36 +0000</pubDate>
		<dc:creator>Melinda</dc:creator>
				<category><![CDATA[ECMTA/PESA summit]]></category>
		<category><![CDATA[Brian Smith]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[ECMTA]]></category>
		<category><![CDATA[ECMTA/PESA]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[mattleford]]></category>
		<category><![CDATA[Singlefeed]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web search engine]]></category>

		<guid isPermaLink="false">http://therivertheranchandthebay.com/?p=491</guid>
		<description><![CDATA[ECMTA PESA 2009 Summit Brian Smith from Singlefeed presenting on Comparison Shopping Engines]]></description>
			<content:encoded><![CDATA[<h3><a href="http://comparisonengines.com/2009/06/03/ecmta-summit-presentation/" target="_blank">Comparison Shopping Engines by Brian Smith from Single Feed</a></h3>
<p>I missed this session as I was in the <a class="zem_slink" title="eBay" rel="homepage" href="http://ebay.com">eBay</a> Town hall so am posting all the reviews and information from the net &#8211; if you have llinks or information to share, please comment!</p>
<p><a style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;" title="View eCommerceSummit Atlanta 2009.1 on Scribd" href="http://www.scribd.com/doc/16079380/eCommerceSummit-Atlanta-20091">eCommerceSummit Atlanta 2009.1</a> <object id="doc_485245507507164" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100%" height="500" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="doc_485245507507164" /><param name="align" value="middle" /><param name="quality" value="high" /><param name="play" value="true" /><param name="loop" value="true" /><param name="scale" value="showall" /><param name="wmode" value="opaque" /><param name="devicefont" value="false" /><param name="bgcolor" value="#ffffff" /><param name="menu" value="true" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://d.scribd.com/ScribdViewer.swf?document_id=16079380&amp;access_key=key-2917gpcyq5cxk80fkjiy&amp;page=1&amp;version=1&amp;viewMode=" /><param name="allowfullscreen" value="true" /><embed id="doc_485245507507164" type="application/x-shockwave-flash" width="100%" height="500" src="http://d.scribd.com/ScribdViewer.swf?document_id=16079380&amp;access_key=key-2917gpcyq5cxk80fkjiy&amp;page=1&amp;version=1&amp;viewMode=" allowscriptaccess="always" allowfullscreen="true" menu="true" bgcolor="#ffffff" devicefont="false" wmode="opaque" scale="showall" loop="true" play="true" quality="high" align="middle" name="doc_485245507507164"></embed></object></p>
<div style="margin: 6px auto 3px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 12px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block;"><a style="text-decoration: underline;" href="http://www.scribd.com/upload">Publish at Scribd</a> or <a style="text-decoration: underline;" href="http://www.scribd.com/browse">explore</a> others:            <a style="text-decoration: underline;" href="http://www.scribd.com/explore/Books/Fiction">Fiction</a> <a style="text-decoration: underline;" href="http://www.scribd.com/explore/Books/Nonfiction">Non-fiction</a> <a style="text-decoration: underline;" href="http://www.scribd.com/tag/ecmta%20data%20feed%20optimization%20dfo">ecmta data feed opti</a></div>
<div style="margin: 6px auto 3px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 12px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block;">

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<a href='http://therivertheranchandthebay.com/2009/06/13/ecmtapesa-summit-comparison-shopping-engines/100_5f00_0409/' title='100_5F00_0409'><img width="150" height="112" src="http://therivertheranchandthebay.com/wp-content/uploads/2009/06/100_5F00_0409-150x112.jpg" class="attachment-thumbnail" alt="" title="100_5F00_0409" /></a>
<a href='http://therivertheranchandthebay.com/2009/06/13/ecmtapesa-summit-comparison-shopping-engines/100_5f00_0411/' title='100_5F00_0411'><img width="150" height="112" src="http://therivertheranchandthebay.com/wp-content/uploads/2009/06/100_5F00_0411-150x112.jpg" class="attachment-thumbnail" alt="" title="100_5F00_0411" /></a>
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<a href='http://therivertheranchandthebay.com/2009/06/13/ecmtapesa-summit-comparison-shopping-engines/100_5f00_0413/' title='100_5F00_0413'><img width="150" height="112" src="http://therivertheranchandthebay.com/wp-content/uploads/2009/06/100_5F00_0413-150x112.jpg" class="attachment-thumbnail" alt="" title="100_5F00_0413" /></a>
<a href='http://therivertheranchandthebay.com/2009/06/13/ecmtapesa-summit-comparison-shopping-engines/100_5f00_0414/' title='100_5F00_0414'><img width="150" height="112" src="http://therivertheranchandthebay.com/wp-content/uploads/2009/06/100_5F00_0414-150x112.jpg" class="attachment-thumbnail" alt="" title="100_5F00_0414" /></a>
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<div style="margin: 6px auto 3px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 12px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block;"></div>
<div style="margin: 6px auto 3px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 12px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block;">And from TWITTER . . .</div>
<div style="margin: 6px auto 3px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 12px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block;">
<div><a onclick="pageTracker._trackPageview('/exit/to/mattledford');" href="http://twitter.com/mattledford" target="_blank">mattledford</a>: <span id="msgtxt2016898059">Brian Smith: Analytics is fun-da-mental gr8 reminder 2 be sure U R tracking w/ at least <a href="http://search.twitter.com/search?q=%23googleanalytics">#googleanalytics</a> or <a href="http://search.twitter.com/search?q=%23yahooanalytics">#yahooanalytics</a> <a href="http://search.twitter.com/search?q=%23ecom09"><strong>#ecom09</strong></a></span></div>
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<div><a onclick="pageTracker._trackPageview('/exit/to/mattledford');" href="http://twitter.com/mattledford" target="_blank">mattledford</a>: <span id="msgtxt2016950073">Frm Brian Smith  <a onclick="pageTracker._trackPageview('/exit/to/singlefeed')" href="http://twitter.com/singlefeed" target="_blank">@singlefeed</a> at <a href="http://search.twitter.com/search?q=%23ecom09"><strong>#ecom09</strong></a> :  Don&#8217;t forget to cultivate your email list of loyal buyers!!!</span></div>
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<div><a onclick="pageTracker._trackPageview('/exit/to/mattledford');" href="http://twitter.com/mattledford" target="_blank">mattledford</a>: <span id="msgtxt2016994096">Frm Brian Smith <a onclick="pageTracker._trackPageview('/exit/to/singlefeed')" href="http://twitter.com/singlefeed" target="_blank">@singlefeed</a> at <a href="http://search.twitter.com/search?q=%23ecom09"><strong>#ecom09</strong></a> : &#8220;Building a data feed by yourself is h@#!! Every shopping engine wants it difft! Reqrs commitmt</span></div>
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<div><a onclick="pageTracker._trackPageview('/exit/to/mattledford');" href="http://twitter.com/mattledford" target="_blank">mattledford</a>: <span id="msgtxt2017060105"><a onclick="pageTracker._trackPageview('/exit/to/singlefeed')" href="http://twitter.com/singlefeed" target="_blank">@singlefeed</a> <a href="http://search.twitter.com/search?q=%23ecom09"><strong>#ecom09</strong></a> : &#8220;Are you profitable by shopping engine?  Redirect resources.  make more money/lose less money &#8220;always good idea!</span></div>
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<div><a onclick="pageTracker._trackPageview('/exit/to/mattledford');" href="http://twitter.com/mattledford" target="_blank">mattledford</a>: <span id="msgtxt2017076566"><a onclick="pageTracker._trackPageview('/exit/to/singlefeed')" href="http://twitter.com/singlefeed" target="_blank">@singlefeed</a> <a href="http://search.twitter.com/search?q=%23ecom09"><strong>#ecom09</strong></a> :  standing room only, &#8220;set it and forget it doesn&#8217;t work&#8221;</span></div>
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<div><a onclick="pageTracker._trackPageview('/exit/to/mattledford');" href="http://twitter.com/mattledford" target="_blank">mattledford</a>: <span id="msgtxt2017119730"><a onclick="pageTracker._trackPageview('/exit/to/singlefeed')" href="http://twitter.com/singlefeed" target="_blank">@singlefeed</a> <a href="http://search.twitter.com/search?q=%23ecom09"><strong>#ecom09</strong></a> : Tip: Many Merchants Ad Budget runs out before the end of month =Less merchants on site at end of month. Consider E &#8230;</span></div>
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<div><a onclick="pageTracker._trackPageview('/exit/to/mattledford');" href="http://twitter.com/mattledford" target="_blank">mattledford</a>: <span id="msgtxt2017169205"><a onclick="pageTracker._trackPageview('/exit/to/singlefeed')" href="http://twitter.com/singlefeed" target="_blank">@singlefeed</a> <a href="http://search.twitter.com/search?q=%23ecom09"><strong>#ecom09</strong></a> :  Insert ROI tracker in cart 4 each shop engine, may help ranking in feed!!</span></div>
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<div><a onclick="pageTracker._trackPageview('/exit/to/mattledford');" href="http://twitter.com/mattledford" target="_blank">mattledford</a>: <span id="msgtxt2017185345"><a onclick="pageTracker._trackPageview('/exit/to/singlefeed')" href="http://twitter.com/singlefeed" target="_blank">@singlefeed</a> <a href="http://search.twitter.com/search?q=%23ecom09"><strong>#ecom09</strong></a> :  <a href="http://search.twitter.com/search?q=%23Bing">#Bing</a> cashback=live cashback   Cost per acquisition basis <a href="http://search.twitter.com/search?q=%23cpa">#cpa</a></span></div>
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<div><a onclick="pageTracker._trackPageview('/exit/to/mattledford');" href="http://twitter.com/mattledford" target="_blank">mattledford</a>: <span id="msgtxt2017195587"><a onclick="pageTracker._trackPageview('/exit/to/singlefeed')" href="http://twitter.com/singlefeed" target="_blank">@singlefeed</a> <a href="http://search.twitter.com/search?q=%23ecom09"><strong>#ecom09</strong></a> :  gotta luv <a href="http://search.twitter.com/search?q=%23cpa">#cpa</a> cost per acquisition models.  Nice to only pay if u make $$$ ;-p</span></div>
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