ECMTA/PESA 2009 Summit Michael Miller

When putting together an eCommerce capability technology portfolio, how do you decide what’s important? How to identify what’s working and NOT working in the market? How to avoid simply copying the mistakes of your competition? In this intensive session you’ll learn technology selection best practices (both platform-wide point solutions) from rigorous diligence, to selecting the “best fit” provider.

We’ll discuss best practices, making data driven investment decisions, and formulating a proper technology and eMarketing budget. We discuss what other folks are paying, who you should be looking at (vendors), etc. This session will also review a comprehensive list of the Top 10 eCommerce mistakes which are likely costing you money today.