This was an amazing show with a fabulous line up of guests including Marsha Collier, author of the eBay for Dummies Series of books, Janelle Elms of OSI Rock Stars, Richard Brewer-Hay of eBayInkBlog.com, John ColderICE Lawson of www.3rdPowerOutlet.com, Brandon Dupsky of eCommerce Merchants Trade Association (ECMTA), Cindy Shebley of WebSellers Circle, Dave White of eBay & Beyond www.basicstobusiness.com, Paul O’Brien of Outright.com, and many more. Be sure to listen to the archive, episode number 80 dated 12-30-09. Our guests wrap up 2009 with trends, highlights and predictions for the coming year.
Yahoo! Stores Best Practices
Yahoo! Stores are one of the most popular and economical ways to sell online. Did you know that many of the Internet’s top retailers rely on Yahoo! technology to power their business?! Join us to explore what companies are making the most of their Yahoo! Store.
Mike Ober, Senior Director of Yahoo! Small Business
This was a very popular presentation! Lots of Tweets that I wish I could still access for you
Go Global!
Find out what other on-line retailers are doing to survive this economic downturn. Are you taking advantage of the international consumer base? How are you reaching them? How will you deliver? How do you give them the confidence to shop with you? How do you get paid?
Victor Nappe, SafetyPay
Unfortunately, this is another presentation I was unable to attend and haven’t been able to find information online. I also lost my search on twitter so I can’t post the tweets from this one. If anyone knows how to recover older tweets – I would love to know. search.twitter.com only goes back a couple of days, it seems.
Search Engine Optimization for eCommerce Web Sites
Search Engine Optimization (SEO) presents a unique set of challenges for online retailers. Where should I add content? Which of my thousands of products should I optimize for? How can I get quality backlnks? The list goes on and on. Network Solutions will take you through best practices for on-page optimization, and present a link-building strategy that works- all set against the backdrop of eCommerce. Find out how to optimize your eCommerce site and take your business to the next level. Harry Brooks, Network Solutions
How to Cost Effectively Sell on eBay, Amazon, Your Store and more
presented by Michael Levit of Vendio, VP of marketing and Business Development at Vendio
This is THE presentation I regret missing. Since I didn’t want my arm broken, LOL, I attended Peggy Duncan’s presentation and enjoyed that very much! But I really wish there had been a way to see BOTH! So, here is what I’ve been able to collect from around the internet.
Michael & Vendio very generously uploaded the entire presentation on slideshare:
I missed this session as I was in the eBay Town hall so am posting all the reviews and information from the net – if you have llinks or information to share, please comment!
The Next presentation was the ‘eBay Townhall’. This was handled pretty well. They had microphones to run around the audience and allow folks to directly ask questions. My only frustration was similar to the one ColderIce expressed when he recorded his Wednesday 114 show with Dave White on the eBay and Beyond radio show live from the summit. The recording hasn’t been cleaned up and isn’t online yet but I do remember one line that I totally agreed with! “Who cares what you (the Seller) think about FREE SHIPPING - it isn’t about what YOU want – it’s about what your BUYERS want!” John, if I got that wrong – pop in and clear it up!
In my opinion all the questions about Free shipping just took away from the time we could have all been asking about other things to do with the Ebay portion of our business. I admit, several folks made good sense; in particular I remember the one who talked about eBay revenues going up with beingn able to collect FVFs on the shipping
Image of eBay Motors CS
cost, and the one who sold very heavy items. However, eBay is folllowing the customers and all signs point to buyers demading this option. If you can, find a way to make it work for your business. If you can’t, sell somewhere else, or stop complaining about the benefits eBay is giving to Free shipping. eBay offers lots of promotions – most of which dont aply to my items, but I take advantage of the ones that do and move on past the ones that don’t.
Image via CrunchBase
Now, again I’ll let the TWEETS tell the Story
mommytoaaj: RT @ebayinkblog Free shipping is dominating the eBay Q&A – 3 of the 5 questions so far have focused on it #ecom09
ebayinkblog: Question came in asking why eBay Motors doesn’t have the same algorithms, etc. as the rest of marketplace #ecom09
ebayinkblog: #ecom09 Brings me to a quick eBay Twitter tip: @askebaymotors and @ebaymotors are both on Twitter and are willing/able to help and inform
mattledford: RT @philleahy: New functionality 2 reduce unpaid items 2 be released soon. eBay 2 issue the UPI process not the Seller #ecom09 gd thing!
