The River, the Ranch & The Bay RRB Radio » Auctiva http://therivertheranchandthebay.com An eCommerce Podcast dedicated to your online selling success! Fri, 18 May 2012 16:08:23 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 An eCommerce Podcast dedicated to your online selling success! The River, the Ranch & The Bay RRB Radio no The River, the Ranch & The Bay RRB Radio kat@katskloset.com kat@katskloset.com (The River, the Ranch & The Bay RRB Radio) An eCommerce Podcast dedicated to your online selling success! eCommerce, eBay, Amazon, Bonanzle, Katskloset, Kat Simpson, Beth Cherkowsky, Melinda Jackson The River, the Ranch & The Bay RRB Radio » Auctiva http://therivertheranchandthebay.com/wp-content/plugins/powerpress/rss_default.jpg http://therivertheranchandthebay.com Auctiva Changes – Why? http://therivertheranchandthebay.com/2009/05/31/auctiva/?utm_source=rss&utm_medium=rss&utm_campaign=auctiva http://therivertheranchandthebay.com/2009/05/31/auctiva/#comments Sun, 31 May 2009 16:27:42 +0000 Melinda http://therivertheranchandthebay.com/?p=407 Continue reading →]]>
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A Lot of the conversation on message boards all through the Internet in the last few days has been about the big changes Auctiva just announced. They’ve been a Free service for so long that the idea of Auctiva charging really shocked most of their customers.  Perhaps overlooked by many in this storm of conversation is the REASON for the change.
Here is a quote from Auctiva CEO Jeff Schlicht  “In order to remain free all these years, our business model included many different sources of revenue,” Schlicht continues. “In addition to shipping insurance and our other pay services, like Sellathon.com, we also derived more than half of our income from eBay’s affiliate program. However, eBay recently made changes to its affiliate program that greatly restricted, and ultimately eliminated, this critical revenue stream. As a result, we will have to begin charging for some of our services.” (http://www.auctiva.com/edu/entry.aspx?id=Auctiva-Enters-New-Era)
I think this explains it pretty well. When one of the underpinnings of your revenue stream is taken away – big changes are inevitable.
Your thoughts?
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