ECMTA/PESA summit 2009 Keynote eBay

Ebay got the honor of kicking off the summit, which seems fitting to me. Most of us at least got our start there, even those not actively selling there right now. Todd Luttwach, Senior Director of Seller Development, was the speaker and his presentation was titled ‘The Evolving Ebay Marketplace’.

He was introduced by Jonathan of Gotham City Online. This is the presentation where Todd got down on his knees. It was a surprising moment and really loosened everyone up. Todd was speaking and I remember that he started his speech saying the eBay wanted to apologize to the sellers for 2008. He said they realized they had tried to change too much too fast and they were truly sorry. There was absolutely no response, it was one of those ‘hushed’ moments. Then a lady sitting in the front row looked right up into Todd’s face and said ‘Get on your knees’ and he DID! The crowd roared and it truly lightened the mood.

SOME TWEETS DURING THE SPEECH TELL THE STORY WELL
  • ebayinkblog: “eBay’s goal is to be the online marketplace of choice. We serve both buyers & sellers.” – Todd Lutwak #ecom09
  • ebayinkblog: “We know that buyers, sellers and developers have choices. We’re not the only game in town. But we’ll compete for your biz.” #ecom09
  • mommytoaaj: RT @katskloset: #ecom09Lutwak acknowledges eBay is NOT the only game in town and vows to COMPETE for sellers!
  • gypsytrading: RT @colderICE: “We realize sellers have choice, we are here to compete and win sellers by competing and winning” Todd of eBay #ecom09 HMMM
  • mommytoaaj: RT @colderICE: Cash back, coupons, free shipping, buyers expect and demand these when shopping on line –tod #ecom09
  • mommytoaaj: RT @colderICE: 100 million listings on eBay, we (ebay) have the best selection – Todd #ecom09
  • ebayinkblog: eBay is competing to win the seller with 1. Velocity 2. Efficiency and 3. Predictability (preferred online channel) #ecom09
  • ebayinkblog: 3 years ago: “Everyone knows that there is a cliff at eBay but no one knows how close they’re standing to it.” – Jonathan Garriss #ecom09
  • ebayinkblog: It was that statement that made the Seller Dashboard come into being. Todd publicly thanking Jonathan and @PESA for that. #ecom09
  • philleahy: Strategy to increase seller efficiencies and limit the number of changes to the platform. #ecom09
  • gypsytrading: RT @katskloset: Lutwak gets applause for getting on his knees to apologize sellers! for all the changes in 2008 #ecom09 AND??
  • mommytoaaj: RT @colderICE: Predictability (account frozen)made excellent strides by us in last year thx 2 Jonathan & PeSA communicating 2 us-tod #ecom09
  • @colderICEPredictably unpredictable? lol…tod #ecom09ebay slides
  • ebayinkblog: #ecom09 Graph showing fixed price quantity sold (in millions)…Will see if I can get slides for blog http://yfrog.com/118i3j
  • ebayinkblog: #ecom09“There is no such thing as free shipping. Someone has to pay for it.” – Todd Lutwak
  • usherml: I love free shipping too #ecom09
  • mommytoaaj: RT @colderICE: eBay wants you to test free shipping and they have giving powersellers incentives with double discounts to try it #ecom09
  • ebayinkblog: #ecom09eBay paid out more than 3X as much in PowerSeller discounts in Jan ’09 vs July ’08
  • ebayinkblog: #ecom0980% of eBay PowerSellers are getting discounts at some level
  • usherml: Nerd Alert (and I’m 3 seats away): RT: ebayinkblog@colderICE I’m sitting next to you. Are we really tweeting this convo? :) #ecom09
  • ebayinkblog: Eliminate scrolling from buyer experience in your listings. New view item page makes that possible. All info in one place. #ecom09
  • philleahy: More detailed DSR reports for sellers including breakdown for local and international. #ecom09
  • ebayinkblog: “The name of the game in DSRs is to avoid a 1 or a 2.” – Todd Lutwak, #ecom09
  • mattledford: #EbayBucks seen as discount from buyer perspective #ecom09
  • ebayinkblog: #ecom09 eBay planning on introducing FAQ tool for sellers to address common buyer questions publicly and upfront
  • millionaire224: RT @colderICE: http://twitpic.com/6j46v – NEW First Call Resolution on eBay #ecom09

  • philleahy: New functionality to reduce unpaid items to be released soon. eBay to issue the UPI process not the Seller
  • #ecom09mattledford: Lutwak gets applause for “We at #ebay realize, there is no such thing as ‘free shipping’” #ecom09
  • ebayinkblog: #ecom09 “But it is something that buyers are asking for all the time. ‘Free Shipping’ gives the perception of something for nothing.”
  • philleahy: Buyers are now searching for Coupons. BIG TIP: Set up a coupon page on your website! #ecom09

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